Paw & Promise is a pet lifestyle and wellness brand established in the UK.
We believe every pet deserves a life defined by care, dignity, and long-term health.
Our story begins with a personal commitment. Our founder, Sandra, is a certified pet nutritionist with a degree in Food Science from the University of New South Wales, Australia. Combining over 15 years of experience as a devoted pet owner with a career dedicated to animal science, she focuses on how evidence-based nutrition can prevent disease and enhance the quality of life for companion animals.
Sandra is an active member of the WSAVA International Continuing Education Academy and regularly engages with global veterinary programmes. Beyond her professional work, she is a longstanding supporter of the RSPCA, having volunteered extensively in animal protection, anti-cruelty initiatives, and public education on responsible ownership.
Her vision is straightforward: to improve pets’ lives through science-backed nutrition and to unite people through shared compassion.
At Paw & Promise, we offer more than just products. We provide personalised pet nutrition consultations tailored to each animal’s unique needs, empowering owners to make informed, caring choices. Giving back is central to our business model: a portion of every consultation and purchase is donated directly to animal welfare charities. Simply put, when you support us, you are contributing to a kinder world for animals.
Our website serves as a community for pet lovers. Here, you can access expert knowledge, share experiences, book one-to-one nutritional advice, and participate in meaningful welfare initiatives—all in one place.
