5% of every purchase is donated to animal welfare charities in your pet’s name.

A dog playing with a ball on the sofa while a cat watches quietly

Paw Promise everyday pet wellbeing scene

Health products and continuous health tracking

See the changes,
and grow old together.

Paw Promise helps you notice the daily changes that matter, with smart health products and continuous care for every rest, every grooming session, and every moment together.

Explore health products Read our story

Smart pet health productsYear-round health trackingMonthly health report5% given backSmart pet health productsYear-round health trackingMonthly health report5% given back

Our Story

Turning everyday companionship into health signals you can understand.

We make smart health products, year-round health tracking and one-to-one consultations for cats and dogs — so owners can notice changes in rest, breathing, activity and everyday behaviour earlier.

A clean, happy dog sharing a warm moment with its owner

Products and services, connectedFrom daily use to ongoing records and health reports, every piece of information is there to serve the time you spend together.

Nutrition · Blog

Understand every meal, starting with the science.

Practical, clearly written guides on senior pet nutrition, feeding and everyday care.

Senior Care 01

When is a cat considered senior?

Is it 7, 10 or 15 years old? Why age alone never tells the whole story.

Nutrition 02

Senior cats losing weight: more protein or less?

Why most healthy senior cats need more protein, not less.

Nutrition 03

Do senior cats need senior cat food?

What veterinarians want you to know before switching diets.

Smart health products

Designed around real life with pets.

Four products, each focused on one thing: grooming, targeted light therapy, sleep support and health monitoring.

VitaTrack smart health monitoring mat

VitaTrack

Sleep, breathing, heart rate and activity

OrthoAir smart orthopaedic sleep mat

OrthoAir

Adjustable air support and cushioned comfort

InfraGlow heart-shaped red light therapy blanket

InfraGlow

Dual-wavelength red and near-infrared light therapy

FurGlo smart temperature grooming comb

FurGlo

Temperature awareness with soft massage points

VitaTrack data records

While they rest, their health signals are quietly recorded.

Let your pet rest naturally while each day’s readings are gathered into health signals you can look back on.

A brown and white dog resting naturally on the VitaTrack smart monitoring mat

VitaTrack smart monitoring mat

VitaTrackSmart monitoring mat

Recording daily status

Resting breathing

Breathing

Records breathing rate while your pet rests quietly.

Resting heart rate

Heart rate

Captures resting heart-rate data.

Sleep activity

Sleep

Records movement during sleep and deep sleep.

Room temperature

Temperature

Shows the temperature of the resting area.

Paw Promise annual plan with VitaTrack

Annual Wellness Subscription

A whole year of health tracking, all in one place.

The smart sleep mat, a monthly health report and continuous tracking, combined into one annual service.

01VitaTrack smart sleep mat included, worth £420

02A health tracking report every month

03Continuous health tracking all year

045% of your subscription donated in your pet’s name

£450per year

See the annual plan

Companionship between people and their pets

Every purchase passes the love on

Help more animals, in your pet’s name.

5% of every purchase is donated to animal welfare charities in your pet’s name.

See our commitment